• Wall Street Journal, Wednesday, February 10, 2010 10:28 AM

PepsiCo and Coca-Cola, which were among the companies to issue statements supporting Michelle Obama's "Let's Move" initiative, also said that they would move calorie content to the front of beverage containers by 2012, John Kell reports. Containers up to 20 ounces will be labeled with total calories; multiserve-container labels will be based on 12-ounce servings.

Pepsi's efforts in the past have included calorie reductions, reformulations and smaller portion sizes for some of its products. Coca-Cola says its previously announced process to provide front-of-package calorie will begin this year and include coordination with the Food and Drug Administration.

The American Beverage Association says the industry is committed to continue to reduce beverage calories, including offering smaller portion sizes and more low-calorie beverages. It is also looking at how it might expand the information on nutrition-facts panels.

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