WebSeed Offers New Ads

  • July 4, 2001
WebSeed Publishing announced a new online advertising opportunity that offers clients the ability to place topic-targeted ads across more than 800 online magazines on the WebSeed Network through a pay-per-click cost model that runs 20 cents a click. Advertisers can choose to place their advertisements among 65 reader-interest categories. Clients sign up online and can see their ads running on the network in minutes. Ads appear in a classic text-only format -- no banners are allowed -- and according to company officials produce a 1.5% click-through rate due to the high relevancy between advertisers and site content. Clients have access to real-time online tracking and reporting of advertising statistics 24 hours a day. Officials also say that WebSeed's fraud control system saves advertisers money by not charging for clicks that aren't legitimate. The amount of money saved by this feature appears on each client's ad management page.

- Adam Bernard

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