Lyris To Power Olympic Emails For NBCU

  • February 10, 2010

Email service provider Lyris will offer the tech backbone for email alerts NBC Universal delivers during the coming Winter Olympics. The alerts are expected to include breaking news, as well as promotions for upcoming telecasts and content on NBCOlympics.com.

The Games in Vancouver start Frday, and the NBC Olympics Alerts emails are opt-in.

Perkins Miller, a senior vice president in digital media at NBCU's Olympics operations, stated: "More than ever, Olympic fans want to know instantly what is happening with their favorite sport or athlete." --David Goetzl

Next story loading loading..