Kia Motors America today unveiled the Ray Plug-in Hybrid concept during a press conference at the 2010 Chicago Auto Show. The new car is part of a new sub-brand Kia has launched called "EcoDynamics."
The company says the most efficient Kia vehicles with significant fuel consumption and emission reductions developed under the EcoDynamics sub-brand will be identified with an "EcoDynamics" badge.
The Kia Ray is the fifth vehicle from the Irvine Calif.-based Kia Design Center America to be revealed in the last year. Kia said models will carry the EcoDynamics badge as they are
progressively introduced and will have a youth appeal.
--Karl Greenberg
