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Caraccioli-Davis Exits Starcom For Electus

Ad Age, Friday, February 12, 2010 12:07 AM

Vveteran entertainment-marketing specialist Laura Caraccioli-Davis is leaving Publicis Groupe's Starcom USA to take up with Electus, the entertainment joint venture of Barry Diller's IAC and former NBC executive Ben Silverman. She's headed Starcom Entertainment since forming the group in 1998, and pioneered some of the agency's first major entertainment projects, including Kellogg's Pop Tarts sponsorship of the "American Idol" concert tour and Fruit of the Loom's "Countryfest."

Silverman's Electus could use a few friends in the ad community as it seeks sponsors for a new deal it recently inked with Yahoo, bringing in A-list talent such as "Arrested Develpoment" alums Jason Bateman and Will Arnett. He formed Electus in 2009 to tie advertisers into extremely close relationships with particular pieces of content.

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