Nielsen: Users Won't Pay For Web Sites
A new Nielsen survey says 79% of users would no longer access a Web site that charges them. The finding also assumes that consumers can find the same information at no cost. The new report from Nielsen surveyed 27,000 consumers from 52 countries.
Looking at new fee-based areas, the survey shows that 71% of global consumers say that if have to pay for online content it must be considerably better than what is currently available for free.
As for the quality of information, consumers were mixed as to the question about whether quality would suffer if publishers could not charge for content. About one-third (34%) say quality would suffer, but 30% believe it won't. Another 36% have no opinion.
More than three-quarters (78%) believe that if they subscribe to a newspaper, magazine, radio or TV service they should be able to use its online content for free. Once consumers pay for content, 62% believe they should have the right to copy or share it.
Ad-supported content factored into the equation. Some 47% were willing to accept more advertising to subsidize free content. But 64% believe that if they must pay for content online, there should be no ads.