'Idol' Trumps Olympic Viewers
The Winter Olympics only got to a silver medal on Tuesday -- as the big NBC sports event went head to head with Fox's gold medal winner, "American Idol."
Where the Olympics had pulled in 28 million average viewers over the weekend, then 25 million on Monday, the Games sank to 19 million on Tuesday, according to Nielsen preliminary results.
"Idol" pulled away viewers for the Olympics, getting 23.6 million average viewers and a 9.1 rating/22 share among 18-49 viewers. That said, "Idol" itself was dinged a little bit -- down from a 10.1 rating from the Tuesday in the previous week, when Ellen DeGeneres made her judging "Idol" debut.
NBC's Olympics coverage dropped from its 7+ ratings among 18-49 viewers in the four days to a more modest 5.4 rating average/14 share on Tuesday.
Somewhat lost in the shuffle was ABC's "Lost" at 9 p.m., which hung on to a respectable 4.5/12 among 18-49 viewers at 9 p.m., dropping four-tenths of a ratings point from a week ago. ABC also stayed with originals at 10 p.m. with "the forgotten," getting to a 1.7/5 among 18-49 viewers.
All other network shows stayed on the sidelines in reruns. CBS' "NCIS" did the best of the bunch, with a 2.3/6.
For the night among 18-49 viewers, Fox earned a 9.1/22; NBC, a 5.4/14; ABC, a 2.6/7; CBS, a 1.8/5; Univision, a 1.8/4; and CW a 0.4/1. Fox also easily won among younger 18-34 viewers, posting a 7.7 rating/21 share.
0 comments on "'Idol' Trumps Olympic Viewers".
Leave a Comment
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
May be worth double-checking the calculations as your Olympics ratings may not have included viewership to CNBC which featured Team Canada hockey game during primetime. Strong performance, at least in several NHL markets, may provide a significant bump in total Olympics programming. Same goes with daytime data as USA Network showed well with Team USA game.