• The Wall Street Journal, Tuesday, February 23, 2010 9:30 AM

U.S. Spanish-language broadcaster Univision Communications Inc. is creating a video Web site for the popular telenovela soap-opera genre, hoping to fill a void as Internet use grows among Hispanics. The new service, dubbed "Novela y Series," or "Novelas and Series," is slated to start in the spring.

Between 2006 and 2008, the percentage of Hispanic adults in the U.S. who use the Internet grew to 64%, according to survey results from the Pew Hispanic Center. Telenovelas are among the most popular programs on Univision, which is the fifth-most-watched broadcast network in the U.S. in prime time, according to Nielsen. Many telenovelas broadcast on Univision have ended up on video-sharing sites, racking up millions of views.

Read the whole story at The Wall Street Journal »