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CNBC Launches Free In Britain

MediaWeek UK, Tuesday, February 23, 2010 9:30 AM

Financial channel CNBC is set to launch on the subscription-free satellite platform Freesat next Tuesday as part of a strategy to widen distribution in the UK. CNBC has been available on Sky, Virgin and TalkTalk since January; adding Freesat means the channel will now be distributed to 12 million UK households.

Mick Buckley, president and chief executive EMEA of CNBC, said the decision to become a free-to-air channel in the UK, is part of CNBC's strategy to "aggressively grow" its distribution across EMEA in 2010. Chris Haywood, head of trading at ZenithOptimedia, said becoming free to air will add "incremental revenue in terms of increasing CNBC's ad potential" and could extend the number of brands suitable for the channel.

Read the whole story at MediaWeek UK »

ad buys, television

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