Yep, that was John Burbank's opening statement. Well, after he opened with his Lady Gaga quip.
No, Burbank wasn't looking for a pink slip from Nielsen Co. chief David Calhoun. He was trying to
make a point that is an underlying theme of OMMA M&M, which is the best measurement and metrics aren't simply impressions. They are insights about who is doing what online.
Nielsen Online's Burbank