• by Joe Mandese  @mp_joemandese, February 25, 2010

That’s what Rishad Tobaccowala likened the behavior of the behavioral industry to.

Noting that the industry is still a bit like a jungle, Tobaccowala recommended that, “When you’re in a jungle, go out and kill some animals and eat them, rather than behave like cannibals.”

“Cannibals are when you are stuck in boats. That’s when you are stuck in a declining industry,” he added, using a pretty visceral metaphor to illustrate his core point: That the behavioral industry should fight for growth, not spend its time infighting for share.