Rashid laid out six reasons agencies get hired (or fired) for: 3 process tasks: continuous improvement, service (answering the phones) and collaboration; and 3 outcomes: insights, inspiration and
ideas. The first two of the six agencies are relatively good at, "the other things we fail at dramatically." Collaboration is a particular weak spot: "Clients often tell me I wish I could fire
everyone and start againg, explained Rashid. He added the digital industry should better at providing insights than any other, noting that Denuou has beaten bigger companies within ViVaKi with better
insights. Giving clients ideas, not necessarily big creative ideas, but ones that just help them relate better to their own customers.
