To repeat the "Hannah Montana" success it had with girls, Iger is pouring billions into attracting a new generation of kids -- primarily boys -- raised on violent video games and reality shows. To draw them in, the company completed its $4.3 billion purchase of Marvel Entertainment Inc., home of Iron Man, Spider-Man and the X-Men. It also bought Wideload Games Inc., maker of the violent video game "Stubbs the Zombie in Rebel Without a Pulse." Also, the company rebranded its Toon Disney cable cartoon channel into Disney XD. The channel's new programming, features shows such as "Kick Buttowski," is aimed at boys age 6 to 14.
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