Tesla And TAG Heuer Launch Promotion

  • March 1, 2010
Swiss watch maker TAG Heuer and electric carmaker Tesla Motors are cross-promoting the watchmaker's 150th anniversary. The first element of the partnership is a TAG Heuer-themed Tesla roadster on display at the Geneva Motor Show starting Tuesday. The collector's car has TAG Heuer design elements.

This car has a TAG Heuer Meridiist mobile phone and stopwatch. The CEOs of TAG Heuer and Tesla, along with celebrity customers of both companies will launch the next phase on March 18 at watch industry event Baselworld 2010. The companies say the nine-month collaboration will be global.--Karl Greenberg

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