Outcast/PumpTop Bow Lotto Promo
Lotto Live displays an up-to-the-minute ticker figure showing the California lottery Mega Millions jackpot next to tailored video and audio content, including messages that can be changed as the amount increases. The display also updates the draw dates and provides directions to the nearest lottery kiosk, increasing the relevancy and appeal of the lotto message. The DO networks hope to extend the Lotto Live product to other state lottos.
Outcast and PumpTop TV, which joined forces in a joint venture in June 2009, offer advertisers a combined network of 12,600 screens at service stations and convenience stores around the United States, including 15 top DMAs. PumpTop TV launched in California, with gas station partners in Los Angeles, San Diego, San Francisco and Sacramento.
Both companies have also signed a number of content deals. Pumptop TV's partners include ABC News Now for national news, delivered along with a mix of local, entertainment and business news, as well as sports scores and weather updates. PumptopTV also has a deal with Google to bring interactive search functions to the touch-screen displays. This allows consumers to search for nearby businesses and even print out directions, if desired.
Recent Digital Outsider Articles
-
NCM Upfront, Screenvision Unveils Emerging Filmmaker Series May 17, 2:32 p.m.
There are all kinds of “fronts” nowadays in addition to the classic upfronts, reflecting the incredible ...
-
After Slow Second Half In 2012, Global DOOH Picking Up In 2013 May 12, 4:20 p.m.
The digital out-of-home media marketplace grew at a nice clip in the first half of 2012, ...
-
Cinema Advertising Gets Interactive, Mobile April 26, 7:22 p.m.
The two dominant cinema advertising networks in the U.S. are muscling up with new digital offerings, ...
-
China Will Drive Global DOOH Growth April 19, 4:52 p.m.
Digital out-of-home media has been growing fast in the U.S., but the rate of growth in ...
-
Quividi Powers Amscreen in Europe April 12, 5:17 p.m.
Facial recognition technology, which made a big splash a couple years ago but has been slow ...
-
Clear Channel Unveils Huge Screens At Denver Airport April 5, 4:28 p.m.
Clear Channel Airports has installed four “video towers” in the Denver International Airport, the company announced ...
-
SoloHealth Kiosks Coming To Safeway March 29, 5:58 p.m.
SoloHealth is bringing its SoloHealth Stations -- interactive kiosks that provide users with free health screenings, ...
-
MTA Rolling Out Digital Touch Screens In Public Phone Kiosks March 22, 5:44 p.m.
The Metropolitan Transportation Authority, which operates one of the largest public transportation systems in the world, ...
-
Phizzle Integrates Social Media Into DOOH Advertising March 15, 6 p.m.
Digital out-of-home and social media go together naturally, especially in settings like sports events, where large ...
-
AdSpace Brings NFC To 140 Malls March 8, 5:35 p.m.
With their combination of retail, out-of-home signage, and face-to-face socializing, malls are natural venues for near-field ...
Be the first to comment on "Outcast/PumpTop Bow Lotto Promo"
Leave a Comment