While digital billboards still face plenty of opposition in some locales, their advocates have one argument that can't be denied. Digital signage is an effective tool for communicating with the public during emergencies, like the Boston Marathon attack and the law enforcement manhunt that followed, as well as missing persons cases and major weather events.» 0 Comments
NCM is gearing up to launch FirstLook Sync, a new mobile app that allows moviegoers to interact with advertising and other content from the big screen using their smartphones.» 0 Comments
The digital out-of-home media marketplace grew at a nice clip in the first half of 2012, but then decelerated markedly in the second half of the year, according to the latest "Global Digital Out-of-Home Media Forecast 2013-17" from PQ Media. Happily, the growth rate appears to be picking up again in 2013, although PQ Media notes there are still a number of hurdles to be overcome.» 0 Comments
The two dominant cinema advertising networks in the U.S. are muscling up with new digital offerings, including mobile channels and lobby assets. Not coincidentally, all the excitement comes as they woo advertisers with upfront presentations touting the benefits of sight, sound and motion on the big screen, as well as their new digital channels.» 0 Comments
Digital out-of-home media has been growing fast in the U.S., but the rate of growth in China is positively "blistering," according to the latest research from PQ Media, which sees Asia's largest country (and the world's second largest economy) driving global DOOH growth in coming years.» 1 Comments
Facial recognition technology, which made a big splash a couple years ago but has been slow gaining traction in the U.S., is advancing in Europe. This week Amscreen, which claims to operate Europe's largest digital media network, announced that it is will incorporate facial recognition technology from Quividi into its audience measurement. In addition to tracking engagement, Quividi tech will allow Amscreen to break down audience data by gender, age, date, time and volume.» 0 Comments
Clear Channel Airports has installed four "video towers" in the Denver International Airport, the company announced this week. The spectacular displays consist of LED screens measuring 26 feet on the diagonal, mounted in four towers surrounding the airport's "Great Hall" elevator column, and will reach around 50 million passengers per year with advertising as well as useful information about the airport, Denver, and Colorado, according to DIA chief commercial officer John Ackerman.» 0 Comments
SoloHealth is bringing its SoloHealth Stations -- interactive kiosks that provide users with free health screenings, personalized assessments, and health information, along with advertising, promotions and offers -- to 700 Safeway stores around the country, the company announced this week. The Safeway rollout is scheduled to begin in April.» 0 Comments
The Metropolitan Transportation Authority, which operates one of the largest public transportation systems in the world, is bringing digital touch-screen displays to public phone kiosks in the New York City Transit network. The interactive kiosks, most of which are located in NYCT subway stations, will provide users with a variety of information via 47-inch touch-screen displays.» 0 Comments
Digital out-of-home and social media go together naturally, especially in settings like sports events, where large audiences frequently consult digital displays to see the score and other game-related information, or watch entertaining content during downtime. Social media content from spectators, shown on digital displays in real time, can increase the audience's sense of community engagement, which is a central part of the enjoyment. With that in mind, Phizzle has unveiled a new product, Broadcaster iX Social, that enables digital signage in sports arenas and other big venues to integrate social media components into digital marketing campaigns.» 0 Comments
