Titan Helps Consumers Shop For Groceries On The Train
Posted by Erik Sass on Feb 17, 4:32 PM
OK, in this case the displays themselves aren't digital, but there's a digital component involving mobile interaction -- and the model employed by transit advertising company Titan and Internet emporium Peapod, enabling commuters to do on-the-go grocery shopping, is neat enough to bear a closer look.
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rVue Launches New DOOH Verification Tool
Posted by Erik Sass on Feb 10, 4:08 PM
During the last few weeks, DOOH networks and technology providers have launched a flurry of DOOH analytics tools. The latest new product comes from rVue Inc., which unveiled a new verification technology to provide real-time analytics across digital out-of-home networks, regardless of the player technology employed.
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More DOOH Companies Tap Intel AIM for Measurement
Posted by Erik Sass on Feb 3, 4:44 PM
Intel's Audience Impression Metrics Suite is on a roll, with multiple digital out-of-home video companies tapping the new service for audience measurement in recent weeks. The latest is DS-IQ, which announced that it is incorporating AIM into its Retail Media Platform.
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Kia Premieres Super Bowl Ad In Movie Theaters
Posted by Erik Sass on Jan 27, 4:01 PM
In what National CineMedia is describing as a first for Super Bowl advertising, Kia Motors America has premiered its big Super Bowl spot somewhere other than the Super Bowl -- namely, on NCM's digital network, reaching movie theaters across the country. The 60-second spot, "Drive the Dream," will premiere on 18,000 screens nationwide on Feb. 2 as part of NCM's "First Look" pre-show package of entertainment and advertising.
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More DOOH Companies Tap Intel for Measurement
Posted by Erik Sass on Jan 20, 4:53 PM
This week InWindow Outdoor announced a pilot program to create fixed "experience stations" in malls and hotel locations nationwide. The stations, which were created in partnership with Intel, are free-standing, seven-foot-tall interactive kiosks that will enable InWindow to develop a variety of "immersive" brand experiences, including gesture interaction, multi-touch screens and near -field-communication capabilities.
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Provision Taps Intel For Audience Measurement, PRN For Ad Sales, Content
Posted by Erik Sass on Jan 13, 4:28 PM
Audience measurement for digital out-of-home is arguably advancing faster than for any other medium, thanks to technologies that allow DOOH displays to recognize key demographic characteristics and track the degree of engagement among viewers.
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Cinema Advertising Helps Boost Super Bowl Ad ROI
Posted by Erik Sass on Jan 6, 4:51 PM
Showing a Super Bowl ad to cinema audiences results in significantly increased ROI, according to a survey of viewers conducted after last year's Super Bowl by Lieberman Research on behalf of national cinema advertising company Screenvision.
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Pro-Motion Taps iDisplay For Digital Signage
Posted by Erik Sass on Dec 23, 2:32 PM
While demand for in-store digital out-of-home video is booming, there are still barriers to adoption for small and mid-sized retailers who don't necessarily have the resources of national chains. Thus DOOH networks are looking to suppliers for displays and distribution technology that's cheaper, more compact, easier to deploy, more flexible, and with fewer maintenance requirements.
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China Leads In DOOH Spending
Posted by Erik Sass on Dec 16, 4:13 PM
Rapid economic growth and the clear advantages of variable, interactive digital signage have combined to produce a digital out-of-home boom in China, according to a new global overview of the DOOH marketplace from Kinetic. The overview, titled "Global digital out of home handbook 2011," also contains forecasts for DOOH advertising in the U.S., Europe, and Asia.
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DOOH Networks Get New Programming
Posted by Erik Sass on Dec 9, 3:08 PM
Digital out-of-home networks are muscling up their content with original programming and exclusive programming partnerships. This week Gas Station TV and Akoo TV both unveiled new programming lineups. Their announcement follows a deal between Creative Mobile Technologies and ABC, bringing the latter's content and advertising to CMT's network of digital displays in taxis nationwide.
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