Results for September 2008

Digital Outsider Taps Madison Avenue Insiders, Will Tackle Creative Next
One of the ad industry's top digital outsiders is getting inside some pretty big agencies. During an update on various initiatives by the bureau, Out-of-Home Video Advertising Bureau President Suzanne Alecia confirmed OVAB is in discussions with Havas' MPG unit about scheduling a special "Collaborative Alliance" meeting that would focus exclusively on digital out-of-home developments, and potentially, deals.» 0 Comments
Aggregating The Aggregators
As digital out-of-home video networks grow by leaps and bounds, a separate industry has emerged that's devoted entirely to collecting networks together to offer media buyers a single point of sale. As intermediaries, they usually don't own the place-based networks they deal with; their value proposition to media planners lies in the objective analysis of each network's capabilities, and aggregating the right networks to achieve a particular campaign's goal. Following is a roundup of some of the companies that, well, round up out-of-home video networks.» 0 Comments
Whole In One
Over the course of the next few weeks, a couple of dozen agencies and brand marketers will receive an unusual upfront sales pitch from one of the fastest-growing, and most promising new digital out-of-home media networks. What will make the presentations from ProLink Media - a network that installs sophisticated digital screens equipped with GPS technology into the carts of high-end golf courses - so unique, is that it will not just focus on the so-called "outernet," but will also include the Internet.» 0 Comments
Wal-Mart Unveils 'Smart Network'
The nation's largest retailer revealed its new in-store video network today, the product of a joint effort with Premier Retail Networks, Studio2, and DS-IQ. According to Stephen Quinn, Walmart's executive vice-president and chief marketing officer for the stores division, the Internet-protocol Smart Network will continually analyze point-of-sale figures to determine which content is most effective in driving sales, dynamically updating programming and advertising to maximize sale lift.» 0 Comments