Digital out-of-home video targeting sports enthusiasts is one of the fastest growing sub-segments of the burgeoning medium, as reflected by the proliferation of networks, prompting some industry watchers to say this particular area is ripe for consolidation. This week brought some evidence of a trend towards consolidation, with the acquisition of the Golf Network -- an in-store video network serving golf equipment retailers -- by EDR Media, which simultaneously announced the formation of a new Sports Retail Network.
If you were on vacation in August, and weren't obsessively checking the news on your BlackBerry, you may have missed one of the busiest periods in the digital out-of-home video industry's short history. In fact, while late summer 2009 saw the first faint glimmers of a broader economic recovery, it may also be remembered as the beginning of a DO renaissance -- and all while you were curling your toes in the sand. Here's a quick roundup of what went down, in reverse order.