Results for January 2011
- Global Digital Out-of-Home Revenues Will Double by 2016
- Digital out-of-home will be one of the fastest-growing media around the world over the next five years, according to Magna Global's latest ad forecast, with a compounded annual growth rate of 15.2% from 2011-2016. That puts it behind just two other media -- the super-hot categories of online video, poised to grow at an average rate of 19.6% per year over the same period, and mobile, which will grow at an average rate of 19.4% per year.
- Say Hello to Screens That Say Hello
- New Yorkers who commuted through New York's Penn Station last month may have noticed something a bit unusual: digital screens greeting passersby by name, offering customized video based on their preferences.