Results for August 2010
- CNN And Starcom Pioneer DO Guarantees
- As digital out-of-home video grows larger and more complex, media agencies and networks are developing more flexible and sophisticated ad sales models. This week brought an interesting new agreement from CNN and Starcom USA, guaranteeing out-of-home lift for Starcom clients with ads running on CNN and its sister channel HLN, including Allstate, DeVry, Kellogg's, Sears Optical, and Walgreens.
- Agencies Launch New DO Planning, Creative Tools
- With digital out-of-home continuing to expand at a breakneck pace, a number of big media agencies have launched new services helping advertisers create and execute DO campaigns. Here's a quick roundup of these resources (there are sure to be more, so stay tuned for updates).