Results for November 2008

Cinema Advertising Streams Ahead
No one told cinema advertisers about the economic downturn, it seems, as the two main companies, Screenvision and National CineMedia, continued to release a stream of good news over the last several weeks. Their solid performance bodes well for the future of not just cinema advertising but the digital out-of-home medium in general.» 0 Comments
A Sign Of The Times (Square)
It's been a long time since I've looked upon Times Square as a destination for drugs, but that will change tonight, at 8 p.m., when the heart of Times Square becomes the Mecca of pharmaceuticals, albeit legal ones. That's when Walgreens, the nation's largest drugstore chain, will throw the switch illuminating its new flagship location, occupying the first three levels of One Times Square, and launches the largest digital, out-of-home video advertising medium ever to be affiliated with a drugstore, and possibly any retail location in the world: a massive, digital "super sign" soaring 341 feet above the street and ...» 0 Comments
A Sign Of The Times (Square)
t's been a long time since I've looked upon Times Square as a destination for drugs, but that will change tonight, at 8 p.m., when the heart of Times Square becomes the Mecca of pharmaceuticals, albeit legal ones. That's when Walgreens, the nation's largest drugstore chain, will throw the switch illuminating its new flagship location, occupying the first three levels of One Times Square, and launches the largest digital, out-of-home video ad ever to be affiliated with a drugstore, and possibly any retail location in the world: a massive, digital "super sign" soaring 341 feet above the street.» 0 Comments
DO Gets That Uh-Oh Feeling
Digital out-of-home is still, by common agreement, one of the most promising new media, enviably poised for long-term growth. But that doesn't mean things are going to be pretty in the near term; in fact, given the unprecedented and unpredictable economic situation, how could they be? The current financial crisis has already laid low one big DO network, halted the roll-out plans of a second, and claimed a promising DO research initiative to boot.» 0 Comments
Casting Volts
Campaign '08 rewrote the history books for most major media, including one with the least amount of history: digital out-of-home. Much has been made about the use of the Web, social media, email, and the big story Wednesday morning was how major market newspapers were selling out their newsstand issues. But in a small, but significant way, digital out-of-home played a unique role as the election returns took on an unusually public nature Tuesday night. Due partly to unseasonably warm weather in northern states, as well as to a groundswell of public participation, election-related digital signage was visible to pedestrians ...» 0 Comments