Results for August 2012

Vegas Airport Gets Interactive
If endless rows of slot machines aren't your thing, you're in luck: Las Vegas' McCarran International Airport is installing interactive digital signage that allows you to spend a few minutes actually, like, learning something useful without having to throw five $20 bills down the drain.» 0 Comments
More DOOH Spend Coming from Digital, Online Budgets
While some big digital out-of-home networks have vowed to win money from TV budgets, digital and online budgets are about as common a source for DOOH spending as TV budgets -- and their share is growing fast, while TV is dwindling, according to a new survey of 1,761 strategic media planners conducted by the Digital Place-Based Advertising Association in May and released this week.» 0 Comments
Retail DOOH Heats Up
The digital out-of-home space is growing fast, and retail-based networks may be the fastest-growing part of it, judging by the number of deals in recent weeks.» 0 Comments
Giant, Half-Naked Beckham Stalks England
It's either a dream come true or a nightmare, depending on your feelings about David Beckham in his skivvies. This week huge images of the soccer player modeling underwear were stalking England's green and pleasant land, thanks to a spectacular digital out-of-home promotion that saw them projected onto the famous white chalk Cliffs of Dover.» 0 Comments