Results for February 2010
- Akoo Snares Big University Partners
- Akoo, which operates a digital out-of-home "social music television network" in mall food courts and college dining facilities, announced deals giving it access to a raft of new university common areas across the country, including heavily trafficked student unions, large dining areas, and recreational centers. The new partnerships add a potential 330,000 college undergrads to Akoo's estimated 64.5 million monthly viewers.
- POPAI Privacy Suggestions Hit All the Right Issues
- Last week saw the release of a recommended code of conduct for the burgeoning digital out-of-home advertising business. The code was crafted by an out-of-home advertising industry organization, the Point of Purchase Advertising Institute (POPAI), to avoid transgressions that could inspire consumer backlash -- especially in the new, controversial area of facial recognition technology, colloquially "billboards that look back."