• by Joe Mandese  @mp_joemandese, March 17, 2010

That was the sound I heard when MediaPost publisher Ken Fadner gave his opening remarks to kick-off OMMA Global in San Francisco this morning. The reason, Fadner noted that MediaPost moved the conference from Los Angeles, at which point, the audience got vocally interactive (“Hsssssss”). “I know there’s a certain amount of dislike between the two cities,” Fadner said on that cue.

He said the San Francisco epiphany hit him during the last OMMA Global conference in Los Angeles, when “online video was the future of the online world,” which, of course, it didn’t turn out to be. “I’m sitting there at our event, and I’m thinking, ‘We’re in the wrong place.’”