• by Erik Sass , Staff Writer @eriksass1, March 17, 2010

Telling the OMMA Global audience about ChatRoulette, the online recreational service that randomly pairs people up for video chats, Razorfish/Digitas/DeNuo CEO Laura Lang “Not sure what we as marketers do with that, but it’s fun.� A lot of people probably share her ambivalence, but not one company -- French Connection U.K., which reccently unveiled a U.K. promotion offering a $375 gift certificate to whoever could go on ChatRoulette and seduce a stranger. This edgy promotion could turn out as a big success or a big shambles, depending on a couple issues, like if anyone gets murdered, if the seducees are upset about being treated like pawns in a marketing promotion, etc. etc.