social game brand integration is all about context

by , Mar 18, 2010, 3:09 PM
  • Comment
  • Recommend
Subscribe to Show Daily

Tags

Obviously any kind of product integration depends on contextual appropriateness, and the panelists at the social game discussion had some examples of “do’s� and “don’ts.� Adam Krause, senior manager of online advertising for Ubisoft Entertainment, recalled a promotion for Assassin’s Creed where game players could employ one of the killers in another virtual world. On the other hand Krause cautioned that “you wouldn’t, say, try to put Craftsman Tools in the World of Warcraft.�

Be the first to comment on "social game brand integration is all about context"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Show Daily Articles

» Show Daily Archives