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Univision Launches Spanish-Language GameSpot

  • Adweek, Sunday, April 4, 2010 10:34 PM
Univision and CBS' GameSpot are teaming up on a new videogaming site. The arrangement will give users access to videogame information, including Spanish-language content, such as news, reviews, editorials and videos about the top-selling games worldwide. Univision indicates that Hispanic gamers are twice as likely to purchase games in the next 30 days compared to their non-Hispanic counterparts.

For CBS Interactive, it's an opportunity to reach one of the fastest-growing segments of the videogaming community. Univision will translate GameSpot content into Spanish, and GameSpot will also produce exclusive weekly Spanish-language content appearing on Univision.com. GameSpot editor-in-chief Ricardo Torres will oversee production.

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