- Adweek, Sunday, April 4, 2010 10:33 PM
Aegis Group's Carat has upgraded its global and U.S. ad-spending forecasts for 2010, and projected modest gains for 2011 as well. The new estimates are that global spending will climb nearly 3% this
year, up from the 1% gain it had forecast in October 2009. Next year, global spending momentum should continue with a 4% increase, the first projection Carat has made for 2011.
Carat
now predicts U.S. spending this year will have a tiny uptick of 0.2% rather than shrink by almost 3%. Next year, U.S. spending will climb 1.4% the shop said. Western Europe will also show tiny
spending rise at 0.6%, as well.
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