Sports Scores With Your Slurpie?
Sep 24, 2001, 12:00 AM
ESPN, Inc. and Next Generation Network (NGN) have announced an initiative that will bring sports information to on-the-go consumers through the world's largest digital out-of-home media network. Through the agreement, ESPN will provide up-to-date sports scores and headlines to NGN's network of more than 7,200 digital screens currently delivering 54 million weekly impressions. NGN screens are strategically placed in high-traffic locations where consumers are standing in line, such as 7-Eleven, McDonald's, pharmacies, office buildings and transit stations. ESPN content will air on NGN's screens in cities across the country, including Chicago, Dallas, Los Angeles, New York City, and Washington D.C.