Murdoch In 'NYT' War, Lowers Ad Prices
Financial Times, Sunday, April 11, 2010 10:55 PM
News Corp is offering steep discounts to advertise in its Wall Street Journal and New York Post newspapers as its chairman Rupert Murdoch prepares an aggressive attack on the New York Times, people familiar with the plan said. The sharp discounts come ahead of the April 26 launch of the WSJ's New York edition, which is aimed directly at its rival.
Read the whole story at Financial Times »
In presentations to potential advertisers seen by the FT, News Corp appears to have offered discounts of between 79% and 83% for full-page ads in the Journal and the Post, though News Corp. denied the high discounts. News Corp executives are also bundling ad sales across the Journal and the Post in a new package called Journal Post +, according to the presentation. The strategy recalls the newspaper price wars Murdoch launched in the mid-1990s in the UK.
Recent Around the Net In Media Articles
-
Discovery Network Launches Video Network Aimed At Young Men May 23, 1:17 p.m.
Discovery Network is looking to snare a young, male-centric audience online with the launch of its ... -
'Inquirer' Staffers Charge Philly.com With Cannibalizing May 23, 1:17 p.m.
“It’s basically outright warfare going on,” says one source. “None of us wanted to be part of ... -
CBS Adds 'Bad Teacher' Series May 23, 11:32 a.m.
CBS' plan for five new sitcoms for the upcoming season just moved to six. The network ... -
Cable Network Name Changes Could Mean Drama for Pay-TV Operators May 22, 4:38 p.m.
Cable networks are changing their names in an effort to grab more viewers and advertising dollars. ... -
ESPN Layoffs Could Number 300-Plus May 22, 4:38 p.m.
ESPN is axing a single-digit percentage of its global workforce, a move that could pink-slip 300-plus ... -
CBS Nets Tony Awards Through 2018 May 22, 11:51 a.m.
CBS has reached a new broadcast agreement with the Broadway League and the American Theatre Wing ... -
TV Networks Concerned Over Nontraditional Competition May 21, 5:09 p.m.
The day has come when TV networks not only have to compete with fellow networks with ... -
New Media Replaces Old In New York's Times Square May 21, 5:09 p.m.
Yahoo, the giant Web company that agreed on Sunday to buy Tumblr for $1.1 billion, is moving ... -
A First: Pay TV Loses Subscribers May 21, 8:14 a.m.
Video subscriber gains in the first quarter of 2013 by top U.S. service providers were not ... -
In Address, 'N.Y. Times' CEO Hails Paywall Advance May 20, 3 p.m.
In a commencement address to business students at Columbia University, New York Times CEO Mark Thompson ...
Be the first to comment on "Murdoch In 'NYT' War, Lowers Ad Prices"
Leave a Comment