Around the Net

Murdoch In 'NYT' War, Lowers Ad Prices

Financial Times, Sunday, April 11, 2010 10:55 PM

News Corp is offering steep discounts to advertise in its Wall Street Journal and New York Post newspapers as its chairman Rupert Murdoch prepares an aggressive attack on the New York Times, people familiar with the plan said. The sharp discounts come ahead of the April 26 launch of the WSJ's New York edition, which is aimed directly at its rival.

In presentations to potential advertisers seen by the FT, News Corp appears to have offered discounts of between 79% and 83% for full-page ads in the Journal and the Post, though News Corp. denied the high discounts. News Corp executives are also bundling ad sales across the Journal and the Post in a new package called Journal Post +, according to the presentation. The strategy recalls the newspaper price wars Murdoch launched in the mid-1990s in the UK.

Read the whole story at Financial Times »

ad buys, newspapers

Next story loading