One of the astounding things about "Men's Health" magazine is that it assumes its readers are too stupid to know that eating the option not slathered in mayonnaise in the fast food joint is less bad
than super-sizing your bacon, patty and cheese. The even more astounding thing is that editor in chief David Zinczenko and Rodale have managed to turn "Eat This, Not That" into a franchise across all
its titles as well as a series of books that (apparently many, many) dim-witted middle-Americans strip-mall grazers, well, gobble up (more than 6 million copies have been sold to date).
Not
content to limit its inanity to its magazines and Web sites Rodale unleashed "Eat This, Not That the Game" as a free app for the iPhone and iPod touch (and presumably, the iPad). Six days after
release it is the No. 1 app in the iTunes store in the Health & Fitness category.
Which just goes to show, nobody has ever gone hungry uoverestimating Americans' stupidity or desire to find
ways to lose weight without actually doing any work.
