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2010: Local Mobile Ads Expected To Double

Net NewsCheck, Thursday, April 15, 2010 12:41 AM

Business spending on mobile-marketing will more than triple this year as the category starts a soaring five-year growth trajectory, per a Borrell Associates. Local is the big news: Local mobile spending will double in 2010 as it begins a similar five-year boom. Nationwide, mobile marketing will jump from $2.7 billion in 2009 to $9 billion in 2010, the report predicts -- and then will rocket to $56.6 billion by 2014.

Two-thirds of the spending will be various forms of advertising, but one-third will come from promotions budgets to enable coupons, contests and discounts. Spending by local businesses will follow a similar path at a slightly slower rate, jumping from $285 million in 2009 to $586 million in 2010 -- then spiking to $14.7 billion by 2014.

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ad buys, mobile

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