News Brief

1-800 Flowers To Sponsor PCH Games

1-800-Flowers is one of the marketers on board for the Publishers Clearing House new advertiser-sponsored online games tournament. PCH planned to announce the games tournament initiative today (April 19) at Ad-Tech San Francisco.

Sponsorship exposes a brand to more than eight million targeted loyal PCH site visitors and drives an estimated 200,000 potential customers per tournament to an advertiser's Web site, according to PCH. Tournament games include Mahjongg and Solitaire. In February 2010 PCHGames.com had 16 million game plays, 1.6 million unique visitors, 5 million visits and 28.8 million page views. Tournaments are developed in conjunction with casual game developer Arkadium.

The next tournament, Mom-Jongg, a Mother's Day inspired version of the popular Mah-Jongg classic tile game, takes place on April 28 and includes cash prizes of $1,000, $500 and $250. In addition, the top 25 scorers will earn 1,000 tokens, which can be used to win prizes including Amazon and Walmart gift cards or entries into PCH sweepstakes.--Tanya Irwin

Tags: gaming, online, retail
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