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Mobil 1 Goes Drifting With Gardella

ExxonMobil has signed a deal with Gardella Racing for the 2010 season that puts its Mobil 1 motor oil brand into drifting, a form of racing popular among a younger cohort in which drivers put their cars into a state of perpetual spin-out.

The Gardella team races a Mobil 1 Pontiac Solstice GXP festooned with Mobil 1 branding that will also appear on uniforms and all Gardella race cars.

Mobil 1's history in motorsports officially began in 1978 with a sponsorship of the Williams Formula One Racing Team. --Karl Greenberg

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