He points out in "The China Tracker" blog that Procter & Gamble's Bob McDonald has a goal of adding a
billion new customers worldwide over the next five years, which translates into 500,000 newbies every day. One way it's hitting those numbers is by convincing Chinese parents that with Pampers
disposable diapers, "Baby Sleeps with 50% Less Disruption" and "Baby Falls Asleep 30% Faster."
"Pampers now ranks No. 1 in a product category that barely existed just a few years ago," Backaler writes.
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