IAC’s Match.com is demanding that newer rival PlentyOfFish -- which is now the top dating site globally -- stop making “a very long list of
claims� about its service,
paidContent reports. Among other contentions,
PlentyOfFish is telling the world that: “20,000 people sign up per day; Our members will go on over 18 million dates with other users this year; If you come from a midsized city,
there is a good chance there are at least 3,000 people online right now in your city.� In response, Match.com General Counsel Marshall Dye wrote in a letter to PlentyOfFish founder
Markus Frind: “Based on my knowledge of the industry, these claims cannot be supported and are misleading and/or false.� In a blog post, Frind said he will not
focus on “threats from match.com� -- but not before challenging some claims made by his rival. Also of note, paidContent suggests that the back-and-forth could be
the result of Match’s attempts to take PlentyOfFish into its fold.