Apple Charges Premium For Mobile Ads
The Wall Street Journal, Thursday, April 29, 2010 11:28 PM
Apple Inc. aims to charge close to $1 million for ads on its mobile devices this year and perhaps even more to be among the first, ad executives say. Its new mobile-device advertising capability, dubbed iAd, could charge as much as $10 million to be part of a handful of marketers at the launch. Ad executives say they are used to paying between $100,000 and $200,000 for similar mobile deals.
Ads are likely to start appearing in applications on its iPhone and iPod Touch devices in June, and its iPad later in the year. The company is making waves on Madison Avenue with its price tag, which comes with initial demands for greater control over advertisers' marketing campaigns. Says Phuc Truong, managing director at Mobext, a mobile marketing business owned by Havas SA whose clients include Sears, Choice Hotels, Amtrak and Volvo. "What Apple is trying to do is certainly above and beyond what's been done in the past."
Read the whole story at The Wall Street Journal »
Ads are likely to start appearing in applications on its iPhone and iPod Touch devices in June, and its iPad later in the year. The company is making waves on Madison Avenue with its price tag, which comes with initial demands for greater control over advertisers' marketing campaigns. Says Phuc Truong, managing director at Mobext, a mobile marketing business owned by Havas SA whose clients include Sears, Choice Hotels, Amtrak and Volvo. "What Apple is trying to do is certainly above and beyond what's been done in the past."
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