Newspaper Advertising Slips
According to preliminary estimates from the Newspaper Association of America, newspaper advertising expenditures for the second quarter of 2001 totaled $11.1 billion, a decrease of 8.4% over the same period last year. Retail advertising was only off 2.2%, while national advertising was down 8.5% and classified advertising was down 15.5%. Total advertising in newspapers for the first six months was $21.4 billion, down 6.5% from the same period last year.
The report states that in the second quarter, real estate gained 8.0%, while up 9.7% for the first half. Also in the first half, automotive declined 4.8%, recruitment dropped 25.3%, and all other classified slipped 6.2%.
Jim Conaghan, NAA Vice President of Market and Business Analysis, said "We're seeing the downside of having been so successful in attracting recruitment advertising into our medium in recent years. Overall… in the second half of this year… we can expect some improvement."
You can read more here.
JACK LOECHNER
Center for Media Research
Recent Research Brief Articles
-
Innovate Or Die May 22, 6:15 a.m.
Innovation is not working out the way many companies expected. Rather than offering “the next big thing,” innovations ...
-
One For The Money, Two For The... May 21, 6:15 a.m.
According to a new survey by PunchTab, 81% of moms will engage more with a brand ...
-
SMBs Bullish(er) For 2013 May 20, 6:15 a.m.
According to the recent Business Confidence Survey by Insperity, small business owners are showing a willingness ...
-
Optimize Format For Effective Multi-Media Viewing May 17, 6:15 a.m.
According to a new report from Brand Perfect, considering global publishing for a digital generation, sales ...
-
High Entertainment Spenders Account For 70% Of Home Entertainment May 16, 6:15 a.m.
According to Nielsen’s U.S. Entertainment Consumer Report, consumers in households earning an average annual income of ...
-
Travel Pumps The U.S. Economy May 15, 6:15 a.m.
According to a recent report from Roger Dow, President of the U.S. Travel Association, on how ...
-
Smartphones and Tablets, Though Mobile, Require Separate Ad Approach May 14, 6:15 a.m.
According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers ...
-
U.S. Still Largest Digital Out-of-Home Market; China Chases May 13, 6:14 a.m.
According to a new report from PQ Media, the Global Digital Out-of-Home Media Forecast 2013-17, global ...
-
Online Event Attendance Trending Up; Chat and Moderators Popular May 10, 6:15 a.m.
A new report conducted by the Virtual Edge Institute, commissioned by Freeman, shows that attendees are ...
-
Mobile Devices Make Anywhere a Workplace for SMBs May 9, 6:15 a.m.
According to the results of The Sage SMB Survey on Mobile Devices, laptops (80%) and smartphones ...
Be the first to comment on "Newspaper Advertising Slips"
Leave a Comment