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Chrysler, Gotham Ready Image Campaign To Lure Back Buyers

Ad Age, Wednesday, May 12, 2010 11:02 AM

Chrysler is working with a new agency, Interpublic Group of Cos.' Gotham, on a series of image ads that are aimed at bringing consumers back to its vehicles. They reportedly feature company employees and are expected to break in the next couple of weeks, Rupal Parekh reports. Chrysler and Gotham executives didn't respond to requests for comment.

Chrysler's entire ad account was handled by Omnicom Group agencies until last year, but shops throughout the industry have handled assignments since Fiat's takeover. The hiring of Gotham is a sign that Chrysler is open to keeping shops on their toes with "jump ball" assignments, Parekh writes.

Although Chrysler's marketing budget has shrunk dramatically, it was still more than half a billion dollars in domestic measured media last year, according to Kantar Media.

Read the whole story at Ad Age »

ad campaign, agency, automotive

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