M&M's Signs With Sean Combs For Color Party

May 13, 2010

M&M's brand has signed a partnership with Sean Combs, who will produce an M&M's Color Party in New York City.

Combs, known for his White Party, where everyone who attends has to wear all white, will let consumers choose the color scheme of one of his events. A winner of "Party Like Diddy Sweepstakes" and 20 friends can attend. Diddy will also meet the winner in advance to help plan his first-ever Red or Green or Yellow or Orange or Blue Party.

Consumers have to register at MMS.com by July 6. The winner also gets travel and accommodations, a meeting with Diddy to help plan the party, and travel and accommodations for 20 of friends for the party.--Karl Greenberg