Jelli, which operates a social music and crowd-sourced broadcast radio programming service, has raised an additional $7 million. This round of funding, led by Battery Ventures and First Round Capital, will allow Jelli to bring the social music service to new markets and create new products for possible syndication.
Satya Patel, a partner in Battery Ventures who previously worked for Google, is joining Jelli's board of directors.
This is the second major round of funding announced by Jelli this year. In January, the company said it had raised $2 million of new funding from investors, including Zappos COO Alfred Lin, which was used to develop the service and make the sales process more efficient.
In March, Triton Media and Jelli unveiled plans to syndicate two "crowd-sourced" broadcast radio programs using Jelli's interactive social-media platform.
The two new syndicated programs, "Rock Jelli" and "Pop Jelli," are launching with 10 affiliates, include WBOS Boston, WPST Philadelphia and KXTE Las Vegas. Jelli programming is already airing at CBS Radio's KITS San Francisco.
Both versions of Jelli's basic product allow the audience for a particular station to choose content for broadcast radio airplay by voting. The system uses software developed by Jelli to enable voting via local radio station Web sites, after they log in.
Triton is also using the basic Jelli online infrastructure to create customized audience-controlled programming features for its various affiliates.