Bon Appétit, Kraft Create Corner Takeover Ads
Print ads are increasingly creeping into editorial space. Scholastic Parent & Child has been running ads on the corner of its covers and interrupting editorial content inside. Hearst's Esquire recently ran a cover flap that opened to an ad. In a tough ad climate for print, once sacrosanct areas are up for grabs. A Bon Appétit rep said the magazine ensured that the ads complied with American Society of Magazine Editors' guidelines-and corporate policy.