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Ewanick Ready To Shift Chevy From Publicis To Goodby

Ad Age, Thursday, May 20, 2010 10:48 AM

New General Motors marketing honcho Joel Ewanick is shifting creative duties for the Chevrolet account to Goodby, Silverstein & Partners only weeks after it was consolidated at Publicis, Rupal Parekh and Rich Thomaselli report, although contracts have yet to be signed. He also is reportedly talking to long-time agency Campbell-Ewald, which may garner some below-the-line work.

The agencies involved referred reporters to General Motors, which said it had no statement but likely would in the coming days. Goodby Silverstein handled lead creative duties at Hyundai and Porsche North America when Ewanick ran their respective marketing departments.

"[GM brass] told him he could have virtual carte blanche in decision-making, and he's already exercising his power to do so," says a GM executive. "He's surrounding himself with people he feels most comfortable with and trusts."

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agency, automotive

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