News Brief

AutoTrader Touts Its Classics Web Site

AutoTrader Classics, an online and print market for car collectors and classic car enthusiasts, is launching a multi-media advertising campaign on May 22.

The "Lost Weekend" campaign features a 30-second TV spot highlighting how absorbed a classic car enthusiast can get in AutoTrader Classics -- to the point of losing track of time for an entire weekend while on the site.

In the ad, a guy is so obsessed with searching for classic cars online that he never actually leaves the office on Friday to go home, but stays for the entire weekend, stuck on the Web site.--Karl Greenberg

Recommend (2)