Survey: Spending On Grads Is Up

May 21, 2010

A new survey from the National Retail Federation shows that while fewer people intend to buy graduation gifts this year, they plan to spend a little bit more: An average of $89.95, compared to $88.01 last year.

Overall, the survey, conducted by BIGresearch, found 31.4% of people plan to buy a grad a gift this year, compared with 32.5% in 2009. Cash will still be the most popular present, chosen by 58.3%, followed by gift cards (31.6%), and apparel (11.4%.)--Sarah Mahoney