News Brief
KitchenAid To Sponsor Senior PGA
May 27, 2010, 3:02 PM
Whirlpool Corp.'s KitchenAid brand has signed on as a presenting
sponsor of the Senior PGA Championship.
The sponsorship will extend through 2014, and KitchenAid will be the Official Home Appliance brand of The PGA of America.
The KitchenAid sponsorship will begin with the 2011 Senior PGA Championship, at Valhalla Golf Club in Louisville, Ky., and includes Senior PGA Championships in 2012 and 2014 to be hosted at The Golf Club at Harbor Shores in Benton Harbor, Mich., which is the headquarters of KitchenAid. The Championship dates and the site of the 2013 Senior PGA Championship will be announced at a later date.--Tanya Irwin
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