Establishing A Correlation Between Doing Good And Doing Well
Forbes CMO Network, Friday, May 28, 2010 9:45 AM
Microsoft may have yielded its crown as the tech company with the largest market cap to Apple this week but it's still No. 1 when it comes to inspiration. Inspiration Blvd., a brand-consulting firm, surveyed 1,752 consumers to identify America's most inspiring company. Bill and Melinda Gates' charitable work has had the perhaps unintended consequence of overhauling consumers' perception of the software giant, Laurie Burkitt points out.
Others in the Top 10, from No. 2 downwards, are: Google, Apple, Ford, Wal-Mart, McDonald's, General Electric, Johnson & Johnson, Chick-Fil-A, Target and Procter & Gamble.
"We set out asking whether companies that inspired others were more likely to connect and draw shoppers," say Terry Barber, Terry Barber, chief inspiration officer for the company. "We see now there's a strong link between the message consumers take away and how they act on it."
Read the whole story at Forbes CMO Network »
Others in the Top 10, from No. 2 downwards, are: Google, Apple, Ford, Wal-Mart, McDonald's, General Electric, Johnson & Johnson, Chick-Fil-A, Target and Procter & Gamble.
"We set out asking whether companies that inspired others were more likely to connect and draw shoppers," say Terry Barber, Terry Barber, chief inspiration officer for the company. "We see now there's a strong link between the message consumers take away and how they act on it."
Recent Around the Net In Brand Marketing Articles
-
One Million Moms Vs. Salad Dressing June 18, 9:31 a.m.
One Million Moms is in a tizzy because of a Kraft Zesty Italian dressing ad in ... -
Noodles & Company Sets IPO June 18, 9:31 a.m.
Noodles & Company, owned by Catterton Partners along with Canadian pension investment board Argentia Private Investments ... -
Heineken Shares Dad Jokes June 18, 9:31 a.m.
In honor of Father’s Day last Sunday, Heineken celebrated dads and and corny dad humor. The ... -
Lou Lou: Small Store Makes Good June 18, 9:31 a.m.
Washington , D.C., area Lou Lou started in a shoe-box sized space in D.C. Now it ... -
JCPenney Goes Back To Visible Staff June 18, 9:31 a.m.
JCP's "un-dress" code is a legacy of ousted Chief Executive Officer Ron Johnson, the former Apple ... -
Fiat Ponders Future Products June 18, 9:31 a.m.
Fiat is getting bigger with the new four-door 500L. Where next? The maker is hoping to ... -
Macy's 4th Celebration Includes Empire State Building June 17, 8:03 a.m.
The Empire State Building will be used in the 37th annual Macy’s 4th of July Fireworks ... -
Superman Takes Off With Help Of Only One Game June 17, 8:03 a.m.
Warner Bros. and Legendary Pictures’ "Man of Steel" has made $196.7 million globally and $125 million ... -
Apple Wants A Slice Of Telematics. Will Cars Assent? June 17, 8:03 a.m.
At its developers' conference last week, Apple said it plans to more seamlessly link its iOS7 ... -
Wendy's Rethinking Value Menu June 17, 8:03 a.m.
The 6,500-unit Wendy's chain tried "Right Price Right Size", but the menu is not attracting enough ...
Be the first to comment on "Establishing A Correlation Between Doing Good And Doing Well "
Leave a Comment