• by Joe Mandese  @mp_joemandese, June 15, 2010

In other words, as much as things have changed in the period between TV 2.0 and TV 3.0, it's going to change even more by the time some media trade hack coins TV 4.0 in a blog post summing up a future Tim Hanlon keynote. "It's amazing. It's absolutely amazing. It's also challenging. And it's also incredibly frightening," Hanlon said, wrapping things up. "If you're an excitement junkie, you've probably picked the right industry. If you're daunted by change, you probably want to figure out something else to do."