• by Karl Greenberg , June 15, 2010

The United Football League, in its second season, has tapped BBDO New York as its marketing and advertising partner for a new campaign.

The company is launching the first phase this month with local radio, newspaper and direct mail in Hartford, Las Vegas, Omaha, Orlando, and Sacramento – the league's five markets. The League says a second phase launches in September with national television ads, tune-in messages and radio, magazine and in-stadium signage to help drive viewership of televised games.