Consumers worldwide will be looking toward digital technology – particularly those that use the Internet – to serve their entertainment and media needs, proving once again the future is
indeed digital. According to PricewaterhouseCoopers' most recent Global Entertainment and Media Outlook, global entertainment and media expenditures are expected to increase to $1.7 trillion from by
2014 (from $1.3 trillion), with a compound annual growth rate of 5%. In the U.S., such expenditures will increase about 4% annually to $517 billion by 2014 (from $425 billion). Furthermore, by 2014,
digital entertainment will expected to account for 26% of that spending, up from 19% in 2009. As consumers become more comfortable with mobile Internet devices, the number of mobile Internet
subscribers will also increase 40% to 96.1 million, according to the report. As such, Internet advertising is expected to grow 7.7% annual between 2010 and 2014, while video game advertising is set to
grow at a 6.4% annual rate.
